Every Child Counts

He Mana tā ia Tamaiti Every Child Counts is a coalition of community groups and individuals working to improve the status and wellbeing of New Zealand children.

The coalition is driven by a core group of Barnardos New Zealand, Royal New Zealand Plunket Society, UNICEF NZ, Save the Children NZ, and Te Kahui Mana Ririki Trust. We work in a variety of ways to educate people - from corporate citizens to politicians and the general public - about the political and community actions that will better support children and their families.

He Mana tā ia Tamaiti/ Every Child Counts works to place children's interests at the centre of Government decision-making and public consideration. We want to achieve five specific objectives:

  1. Placing children at the centre of policy and planning.
  2. Ensuring every child gets a good start in the early years.
  3. Ending child poverty.
  4. Reducing maltreatment, child abuse and neglect.
  5. Increasing the status of children and of the child-rearing roles of families, whānau, hapū and iwi.


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